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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]
A Kitchen Cabinet is a group of unofficial or private advisers to a political leader. [1] The term was originally used by political opponents of President of the United States Andrew Jackson to describe his ginger group, the collection of unofficial advisors he consulted in parallel to the United States Cabinet (the "parlor cabinet") following his purge of the cabinet at the end of the Eaton ...
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