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After the separation from Six Continents, IHG began an asset disposal program, selling off hotels to move towards an "asset-light" model focused on franchising and management. [19] From 2003 to 2015, the company sold around 200 hotels for a total of almost $8 billion, [ 20 ] [ 21 ] leaving only 7 owned or leased properties in the portfolio.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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Holiday Inn Express is an American-based mid-priced hotel chain within the IHG Hotels & Resorts family of brands. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays.
Rite Aid — 5x rewards points on the first Wednesday of each month (must sign up for Rite Aid Rewards) Dig deeper: 6 simple ways to save money on your prescriptions — without skipping your meds ...
In June 2017, IHG Hotels & Resorts announced the launch of its 13th brand, a new midscale hotel brand. The name, avid hotels, was announced 3 months later in September 2017. [ 1 ] Avid Hotels' logo was the first of the group to carry IHG's master brand mark ("An IHG Hotel"). [ 2 ]