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Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
Mineral makeup most commonly refers to a foundation in loose powder format. The most common minerals used as the base are mica , bismuth oxychloride , titanium dioxide , or zinc oxide . However, talc is also a mineral, so a talc-based powder could be considered a "mineral makeup"—although most mineral makeup sold makes a point of being talc-free.
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
Mineral cosmetics are forms of make-up that are composed of compressed minerals. [1] Most of these products are pure mineral, and do not contain any oil or wax additives . [ 2 ] Some kinds of minerals can have beneficial health results for the skin, combining health effects with cosmetic results. [ 1 ]
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
Setting spray (also finishing spray, makeup setting spray, finish spray, or makeup spray) is a cosmetic product designed to preserve applied make-up in place for long periods of time. Usually sold in small spray bottles, setting spray is applied by spritzing mist over the face, keeping the make-up application moist for several hours.
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