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The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952. The camera allowed amateurs to create their own View-Master reels. [11]
The View-Master brand name eventually came to be recognized by 65% of the world's population, but Gruber disliked the name, believing that it sounded too much like Toast-Master, Mix-Master or some other kitchen appliance. [5] The View-Master was introduced at the 1939 New York World's Fair, marked "Patent Applied For".
The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...
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The card image is magnified, offering a wider field of view and the ability to examine the detail of the photograph. The viewer provides a partition between the images, avoiding a potential distraction to the user. A stereo transparency viewer is a type of stereoscope that offers similar advantages, e.g. the View-Master.
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Global360 Imaging for Windows is the upgrade to this Imaging software, which was discontinued as of Windows XP. [1] Its image viewing, editing and scanning functions are superseded by Windows Picture and Fax Viewer and Microsoft Paint, both of which are based on GDI+ in Windows XP. However, the multi-page picture editing functions are gone with ...