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Choosing a structure for a company is an important decision and must be strategically thought out because it could either aid or harm the making of business. The structure must also be a good fit for the type of activities, goals, and vision of the company. [3] The organizational structure is a reflection of how conveniently business is conducted.
An organizational chart, also called organigram, organogram, or organizational breakdown structure (OBS), is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of ...
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
A bureaucratic organization has rigid and tight procedures, policies and constraints. This kind of structure is reluctant to adapt or change what they have been doing since the company started. Organizational charts exist for every department, and everyone understands who is in charge and what their responsibilities are for every situation ...
This always includes production and sales, and sometimes marketing. [2] A staff function supports the organization with specialized advisory and support functions. [3] For example, human resources, accounting, public relations and the legal department are generally considered to be staff functions. [4] Both terms originated in the military.
For example, the role structure for a bank may treat all employees as members of the ‘employee’ role. Above this may be roles ‘department manager’, and ‘accountant’, which inherit all permissions of the ‘employee’ role, while above ‘department manager’ could be ‘savings manager’, ‘loan manager’.
The role of a commercial manager is diverse. In the case of many businesses, the role of the commercial manager typically involves overseeing a range of responsibilities, including sales, marketing, contract management, negotiations, and the development of relationships with both customers and business partners. [7]