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When the message is received, the addressee is not passive, but decoding is more than simply recognizing the content of the message. Over time, each individual in the audience develops a cognitive framework of codes that will recall the denotative meaning and suggest possible connotative meanings for each signifier.
The three positions of decoding proposed by Hall are based on the audience's conscious awareness of the intended meanings encoded into the text. In other words, these positions – agreement, negotiation, opposition – are in relation to the intended meaning. However, polysemy means that the audience may create new meanings out of the text.
Decodable text is a type of text often used in beginning reading instruction. Decodable texts are carefully sequenced to progressively incorporate words that are consistent with the letters and corresponding phonemes that have been taught to the new reader.
If a reader can decode the words in a text accurately and understands the meaning of those words in context, they will be able to understand the text (i.e. reading comprehension). If a reader can decode the words accurately, but does not understand the meaning of the words in context, they will not have reading comprehension. (e.g.
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
QR codes which contain binary data will sometimes store it encoded in Base64 rather than simply storing the raw binary data, as there is a stronger guarantee that all QR code readers will accurately decode text, as well as the fact that some devices will more readily save text from a QR code than potentially malicious binary data.
Since the early days of cultural studies-oriented interest in processes of audience meaning-making, the scholarly discussion about "readings" has leaned on two sets of polar opposites that have been invoked to explain the differences between the meaning supposedly encoded into and now residing in the media text and the meanings actualized by audiences from that text.
Aberrant decoding or aberrant reading is a concept used in fields such as communication and media studies, semiotics, and journalism about how messages can be interpreted differently from what was intended by their sender.