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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...
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The company, after all, once used the slogan “Think Different.” One of the most famous Super Bowl ads in history is Apple’s “1984” commercial, directed by Ridley Scott, that urged ...
The company, after all, once used the slogan “Think Different.” One of the most famous Super Bowl ads in history is Apple’s “1984” commercial, directed by Ridley Scott, that urged ...
Aside from the company name, most of Apple's advertising and marketing slogans, such as "Think different", used the font as well. The typeface was virtually synonymous with Apple for almost two decades and formed a large part of the company's brand recognition .
It's been just over two months since the late Steve Jobs handed over the reins of Apple (NAS: AAPL) to longtime right-hand man Tim Cook. He's run the show numerous times before, but now that his ...