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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [ 1 ] a global fashion house which encompassed over 20 brands. [ 2 ]
Max Azria founded BCBGMAXAZRIA in the '80s and acquired French fashion brand Hervé Léger in the '90s.
BCBG Max Azria Fall Winter 2016 runway show. As always, the BCBGMaxazria runway show was the perfect way to kick off New York Fashion Week, inspiring the rest of our NYFW street style looks for ...
Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade. The BCBG social group is associated with certain residential areas in Paris and Versailles.
In September 1998, Hervé Léger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer, though Azria is Tunisian [31] and grew up in France. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...