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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. [32] [33] One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock and accurately measure responses.
Hirsch entered the commercial email marketing business (a.k.a. the spam game) in 1998 when he founded eDirect, which later merged with Naviant in 2002. Time [16] reported that Hirsch sold Naviant to consumer credit giant Equifax [17] for a staggering $135,000,000. The combined entity known as Naviant became one of the largest players in the ...
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