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Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.
When Revlon decided to withdraw all of its department store counters, the brand's success soon began to decline. It was discontinued in North America in 2001. In Europe, a market specific range was produced by EPB (L'Europeenee des Produits de Beaute) a Revlon subsidiary in France. It was withdrawn from sale in Europe in 2008.
The French concern trained professionals and consumers in the techniques of beauty care and makeup. A stock market analyst described the Revlon purchase of Institut Jeanne Gatineau as a positive move in its transition from a cosmetics retailer which emphasized treatment rather than merely a seller of shaded cosmetics and fragrances. [1]
Charlie, named after Charles Revson, [2] was released in 1973. [3] It was originally launched to compete with Estée, a fragrance released by Estée Lauder. [2] Ad campaigns for the scent featured models Shelley Hack, Charly Stember, and, notably, Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company's advertising. [4]
Revillon Frères, 180 Regent Street, London. The sign says: "Direct shipment from our Canadian posts" Furs by Revillon Frères at the Exposition Universelle (1900) Revillon Frères (Revillon Brothers) was a French fur and luxury goods company, founded in Paris in 1723.
Spanish police on Monday said they had arrested three "extremely dangerous" suspected mafia members wanted in Italy for crimes including attempted murder, weapons trafficking and money laundering.