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Logo of YSL 1962–2012 Logo of Saint Laurent Paris since 2012 Yves Saint Laurent dress (A/W 1981) inspired by Matisse's La Blouse Roumaine (1969) The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. [9]
Yves Henri Donat Mathieu-Saint-Laurent (1 August 1936 – 1 June 2008), [1] better known as Yves Saint Laurent (/ ˌ iː v ˌ s æ̃ l ɔː ˈ r ɒ̃ /, also UK: /-l ɒ ˈ-/, US: /-l oʊ ˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ⓘ) or YSL, was a French fashion designer who, in 1962, founded his eponymous fashion label. He is regarded as being among ...
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
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