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An airline alliance is an aviation industry arrangement between two or more airlines agreeing to cooperate on a substantial level. Alliances may provide marketing branding to facilitate travelers making inter-airline codeshare connections within countries. This branding may involve unified aircraft liveries of member aircraft. [1]
A codeshare agreement, also known simply as codeshare, is a business arrangement, common in the aviation industry, in which two or more airlines publish and market the same flight under their own airline designator and flight number (the "airline flight code") as part of their published timetable or schedule.
On 7 October 2009, the airline announced that it would merge with the Colombian airline Avianca, [6] however, it maintained the TACA name until the merger was officially completed on 21 May 2013. TACA is the second-oldest continuously operating airline brand in Central America and the Caribbean, after Cubana de Aviación. [citation needed]
The 2011 agreement provided for codeshare on all the carriers' Mexico–US flights; Delta investing US$65 million in Aeroméxico shares; and Delta gaining a seat on the Aeroméxico board of directors. In March 2014, the airlines opened Tech Ops Mexico, a US$55 million joint maintenance, repair, and overhaul facility in Queretaro City, Mexico. [22]
In the past decade, membership had doubled from an initial five members to ten members; its member airlines carried a total of 2.5 billion passengers and generated almost $500 billion, €450 million in revenue from passenger activities. Alliance fares and sales products generated $5 billion, €2.5 billion in revenue alone, with two-thirds or ...
In March 2011, the airline announced that its hub in Toluca would move to Guadalajara. In June 2012, the airline launched a frequent flyer program called VClub. [9] [non-primary source needed] It is the membership program that provides special fares, offers, last minute travel deals and other perks. Customers can save up to 40% using the VClub ...
Crossair later changed its name to Swiss International Air Lines, and the new national airline officially started operations on 31 March 2002. The airline was initially owned by institutional investors (61.3%), the Swiss Confederation (20.3%), cantons and communities (12.2%), and others (6.2%).
In 1983, Piedmont Aviation bought Henson Airlines and re-branded the airline as "Henson, The Piedmont Regional Airline." Under Piedmont's control, the airline expanded rapidly, particularly in Florida. Both were purchased by the USAir Group in 1987 with Piedmont absorbed two years later and Henson's aircraft repainted in USAir Express livery. [5]