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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The relational perspective became a major theory development in the field. It took nearly 15 years for Ledingham and Bruning (1998) to propose a working definition of relationship management. Hon and Grunig (1999) outlined measurements for organisational relationships and suggested strategies that could be helpful in understanding these ...
Reconstruction of a situational theory of communication: Internal and external concepts as identifiers of publics for AIDS. Paper presented to the Association for Education in Journalism and Mass Communication, Portland, OR. Grunig, J. E. (1997). A situational theory of publics: Conceptual history, recent challenges and new research.
James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography
As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations.
The theory was developed from the situational theory of publics (STP) and claimed it is “an extended and generalized version” of STP. [1] This theory has an assumption that “the more one commits to problem resolution, the more one becomes acquisitive of information pertaining to the problem, selective in dealing with information, and ...
Larissa A. Schneider Grunig (born April 28, 1946) is a public relations theorist and feminist, and she is known as one of the most published and influential scholars in public relations. [1] A professor emerita at the University of Maryland, College Park, Department of Communication, Grunig taught public relations and communication research ...
The Foundation for Public Relations Research and Education (now the Institute for Public Relations) was founded in 1956. [101] The International Association of Business Communicators was founded in 1970. [99] Betsy Ann Plank is called "the first lady of public relations" for becoming the first female president of the PRSA in 1973. [99]