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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Many locations contained Red Grille restaurants, a cafeteria-style outlet, and the food areas sold popcorn, real milkshakes, and other food. A number of Woolco stores were opened in the United Kingdom during the same period, one of which in Bournemouth – opened on 29 October 1968 – was in 1970 the largest store on one floor in Britain, with ...
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
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Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [101] This is marketed as quality fashion clothing at affordable prices.
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