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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The word "bred" is shorthand for black and red which was the color of the shoes and the colors of the Chicago Bulls. [1] Michael Jordan of the Chicago Bulls wore the shoes during the second half of game 2 of the 1998 NBA Finals against the Utah Jazz. [1] The shoes were auctioned by Sotheby's in April 2023, and were expected to realize a sale ...
The sale price of the shoes was a record price for game worn shoes at the time. [5] On June 14, 2023, the shoes were auctioned for a second time, this time on the auction site Goldin. [1] The bidding was started at US$500,000; after two weeks on the auction site, the price exceeded US$1,000,000. [2] The shoes eventually realized a sale price of ...
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[53] [54] The shoes were in the Chicago Bulls colors of red, white, and black. Like most of Jordan's shoes, the sneakers were mismatched: the left pair was a U.S size 13 while the right pair was a size 13.5. [55] [56] Geller acquired the sneakers in 2012 via an eBay auction, [57] [58] and referred to them as the "crown jewel" of the ShoeZeum. [59]
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