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  2. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  3. Food choice - Wikipedia

    en.wikipedia.org/wiki/Food_choice

    Food choice is the subject of research in nutrition, food science, food psychology, anthropology, sociology, and other branches of the natural and social sciences. It is of practical interest to the food industry and especially its marketing endeavors. Social scientists have developed different conceptual frameworks of food choice behavior.

  4. Preference (economics) - Wikipedia

    en.wikipedia.org/wiki/Preference_(economics)

    In economics, and in other social sciences, preference refers to an order by which an agent, while in search of an "optimal choice ", ranks alternatives based on their respective utility. Preferences are evaluations that concern matters of value, in relation to practical reasoning. [1] Individual preferences are determined by taste, need ...

  5. Food security - Wikipedia

    en.wikipedia.org/wiki/Food_security

    Food security is the state of having reliable access to a sufficient quantity of affordable, nutritious food. The availability of food for people of any class and state, gender or religion is another element of food security. Similarly, household food security is considered to exist when all the members of a family, at all times, have access to ...

  6. Engel's law - Wikipedia

    en.wikipedia.org/wiki/Engel's_law

    Engel's law is an economic relationship proposed by the statistician Ernst Engel in 1857. It suggests that as family income increases, the percentage spent on food decreases, even though the total amount of food expenditure increases. Expenditure on housing and clothing remains proportionally the same, and that spent on education, health and ...

  7. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  8. Homothetic preferences - Wikipedia

    en.wikipedia.org/wiki/Homothetic_preferences

    Homothetic preferences. In consumer theory, a consumer's preferences are called homothetic if they can be represented by a utility function which is homogeneous of degree 1. [1]: 146 For example, in an economy with two goods , homothetic preferences can be represented by a utility function that has the following property: for every : In ...

  9. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. [1][2][3] Microeconomics focuses on the study of individual markets, sectors, or industries as ...