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The company introduced the Superstar in 1969 as a low-top version of the Pro Model basketball shoe. [1] It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes.
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden. [63] Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s. [64]
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas founder Adolf Dassler in 1949. [ 1 ] It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model . [ 2 ]
Madonna's dancers in the 2012 Super Bowl halftime show wore Jeremy Scott track suits for Adidas Originals. [ 27 ] In June 2012, Adidas decided that a pair of sneakers designed by Scott called the JS Roundhouse Mids would not be sold after the shoes were criticised for their bright yellow handcuffs which, as some believed, were "shackles ...
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