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Fansville is an episodic advertising campaign for carbonated soft drink company Dr Pepper that debuted in 2018. The campaign is presented in a series of 30-second television commercials that depict the titular "Fansville", a fictional town that revolves around college football and the consumption of Dr Pepper. Each installment depicts various ...
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
"You Will" was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. [1] [2] Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T." The ads were narrated by Tom Selleck. [1]
12. Samsung - Olympic Anthem (2016) This Samsung ad made for the 2016 games in Rio de Janeiro is an uplifting place to start our advertising journey. It stitches together lyrics from several ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
It has been recognized as "one of the most influential" ad campaigns in the history of marketing, [10] [2] or one of the "most unforgettable images in modern American advertising". [8] TV Guide put it among the "top 100 ads of all time". [10] It became the organization's "calling card." [8] The ad had varying impacts on viewers.
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
[3] [68] When asked about the similarities between "Cog" and "Tipping Point", Paul Brazier, executive creative director at the advertising agency behind Tipping Point, replied: "I knew the ad was similar in places, but as an executive creative director, you have to look at things like that and make a decision. The fact the TV ad was only part ...