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Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [ 1 ]
"You Will" was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. [1] [2] Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T." The ads were narrated by Tom Selleck. [1]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan. [1] [2] The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. [3]
1995: Advertising Age—Greatest Commercial [11] 1999: TV Guide—Number One Greatest Commercial of All Time [24] 2003: WFA—Hall of Fame Award (Jubilee Golden Award) 2007: Best Super Bowl Spot (in the game's 40-year history) [25] It ranked at number 38 in Channel 4's 2000 list of the "100 Greatest TV Ads". [26]
The “Live for Now – Moments” commercial in April 2017 was a play off an existing “Live for Now” campaign the company created in 2012. [3] Six people were credited with creating the ad, and The Mirror reported that all were white. [1] The ad was produced by PepsiCo’s in-house content creation team, Creators League Studio. [3]
Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup.Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.
"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.