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Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
Some early cheerleading squads chose plaid fabrics for skirts, often these squads were from religious schools and universities, as plaid was the main fabric of their classroom uniforms. Early cheerleading squads wore saddle shoes or flat canvas sneakers with high dress socks with their uniforms. This style of uniform continued through the 1950s ...
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Over the years, the uniforms worn by cheerleaders have transformed from plain skirts and tops to elaborate, sometimes sequin-covered costumes that perfectly suit the animated atmosphere of the NFL.
Should the proposed tariffs go into effect across apparel, toys, furniture, household appliances, footwear, and travel goods, the National Retail Federation estimates it could reduce Americans ...
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