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T-shirts are inexpensive to produce and are often part of fast fashion, leading to outsized sales of T-shirts compared to other attire. [1] For example, two billion T-shirts are sold worldwide per year, [ 2 ] and the average person in Sweden buys nine T-shirts a year. [ 3 ]
Frederick Carleton “Rick” Ralston is associated with transforming T-shirts from underwear into outerwear. Reporter Sharon Nelton of BNET titled Ralston as “the T-shirt king of America and the father of the modern T-shirt.” [1] In the summer of 1960, as a teenager just out of high school in Montebello, California, Ralston spray-painted a design on a T-shirt.
He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs. The original business model required at least thirty people to commit to buying a shirt before a design went into production, [3] but today, designs are immediately manufactured and sold. [4]
Free People is a great brand to shop if you’re looking for matching sets — unlike other retailers that make you purchase the pieces separately, Free People’s two-piece sets are sold as one unit.
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Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
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