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Affect labeling is an implicit emotional regulation strategy that can be simply described as "putting feelings into words". Specifically, it refers to the idea that explicitly labeling one's, typically negative, emotional state results in a reduction of the conscious experience, physiological response, and/or behavior resulting from that emotional state. [1]
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Affect should also be properly expressed so to make the identification of affect possible to others. [5] Affect theory is also used prescriptively in investigations about intimacy and intimate relationships. Kelly describes relationships as agreements to work collaboratively toward maximizing positive affect and minimizing negative affect. [6]
Labelling or using a label is describing someone or something in a word or short phrase. [1] For example, the label "criminal" may be used to describe someone who has broken a law. Labelling theory is a theory in sociology which ascribes labelling of people to control and identification of deviant behaviour.
Affect, as a term of rhetoric, is the responsive, emotional feeling that precedes cognition. [1] Affect differs from pathos as described by Aristotle as one of the modes of proof [2] and pathos as described by Jasinski as an emotional appeal [3] because it is “the response we have to things before we label that response with feelings or emotions.” [4]
Labeling theory is closely related to social-construction and symbolic-interaction analysis. [3] Labeling theory was developed by sociologists during the 1960s. Howard Saul Becker's book Outsiders was extremely influential in the development of this theory and its rise to popularity. Labeling theory is also connected to other fields besides crime.
The underlying attitudes and stereotypes that people unconsciously attribute to another person or group of people that affect how they understand and engage with them. Many researchers suggest that unconscious bias occurs automatically as the brain makes quick judgments based on past experiences and background.