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With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [3] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
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In 1983, Ultima II hired a 21-year-old Kevyn Aucoin to produce a new line of make-up products - The New Nakeds, making Kevyn the youngest ever Creative Director for a major cosmetics company. The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all ...
Plus, each eyeshadow shade is labeled with a specific application direction; each palette includes a designated eyeshadow for the base, lid, crease, inner corner, outer corner, and line.
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