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The first Coke Times Square debuted in 1920 at 49th Street and Broadway with neon lighting being added in 1923. It flashed the words "Drink Coca-Cola, Delicious and Refreshing" and was the world's second-largest electric billboard at the time.
One Times Square's first electronic billboards were installed in 1996. [149] Filings related to the building's 1997 sale revealed that the billboards on the tower had been generating a net revenue of $7 million yearly, [139] representing a 300% profit. [243]
Times Square's first environmentally friendly billboard powered by wind and solar energy was first lit on December 4, 2008. [112] The new 20 Times Square development hosts the largest LED signage in Times Square at 18,000 square feet. [113]
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Having your face sprawled across 70-foot-tall billboards on buildings in Times Square might make you famous, but it's making landlords rich. Jamestown Properties, owner of the One Times Square ...
The giant, iconic signs of New York City's Times Square have recently come under federal scrutiny. According to Polly Trottenberg, commissioner of the city's Department of Transportation, federal ...
Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. [1] [2] He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, [3] or electric billboards.
5 Times Square is a 38-story ... with large billboards on lower ... A group led by David Werner purchased 5 Times Square in 2014 for $1.5 billion, the largest office ...