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Google URL Shortener, also known as goo.gl, is a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner. [2] The company launched a separate website, goo.gl, in September 2010. [3] [4] [5]
Google's url-shortener discussion group has frequently included messages from frustrated users reporting that specific shortened URLs have been disabled after they were reported as spam. [26] A study in May 2012 showed that 61% of URL shorteners had shut down (614 of 1002). [27] The most common cause cited was abuse by spammers.
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For each URL entered, the server adds a new alias in its hashed database and returns a short URL. According to the website, the shortened URLs will never expire. TinyURL offers an API which allows applications to automatically create short URLs. [2] Short URL aliases are seen as useful because they are easier to write down, remember or distribute.
Bit.ly, a leading URL-shortener, unveiled its bit.ly Pro, a service aimed at businesses, Web publishers and bloggers, which will provide customized and branded short URLS. High-profile clients so ...
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
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