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IKEA also sells similar products with the same FRAKTA name such as a smaller 10-gallon bag which can also hold up to 55 lbs [5] and a cooler bag designed for keeping food cold. [6] IKEA Singapore has introduced a padded version of its iconic Frakta carrier bag, called Resten, which doubles as a pillow for convenience while traveling. This multi ...
After years of advertising the FRAKTA as its premiere shopping bag, IKEA recently announced the staple blue-and-yellow tote is getting a serious upgrade.
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In response to the toy's popularity, IKEA has produced a line of Blåhaj shopping bags, which are sold at its stores in some regions, including Taiwan and Malaysia. [ 15 ] [ 16 ] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region.
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
Back in July, copywriter Kevin Lynch, originally from Chicago, and his puppy Umlaut, visited all 21 counties in Sweden, stopping off at places with IKEA products named for them.
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The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [17] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.