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Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. [1]Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently.
Recommerce or reverse commerce is the selling of previously owned, new or used products, mainly electronic devices or media such as books, through physical or online distribution channels to buyers who repair, if necessary, then reuse, recycle or resell them.
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The magnitude and extent of the Arctic air will build into the first full week of January and linger through the middle of the month and will, at times, affect more than 250 million people living ...
Bird flu has been on the rise in Washington state and one sanctuary was hit hard: 20 big cats – more than half of the facility’s population – died over the course of weeks.
A recent survey shows small business owners are feeling more optimistic about the economy following the election. The Uncertainty Index declined 12 points in November to 98, following October’s ...
Reverse auctions are used to fill both large and small value contracts for both public sector and private commercial organizations. In addition to items traditionally thought of as commodities, reverse auctions are also used to source buyer-designed goods and services; and they have even been used to source reverse auction providers.