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  2. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful." [19] [failed verification]

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Organizational culture - Wikipedia

    en.wikipedia.org/wiki/Organizational_culture

    Any type of culture can be strongly or only tacitly supported. A strong culture is characterized by reinforcing tools such as ceremonies and policies to instill and spread it. [27] [predatory publisher] The intent is to secure group compliance. [28] Researchers generally report that organizations having strong cultures are more successful. [29 ...

  6. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final

  7. Organizational identification - Wikipedia

    en.wikipedia.org/wiki/Organizational_identification

    Identity regulation by organizations can be seen through efforts to manage organizational culture through communicated values in mission and vision statements. Organizations can also create a vacuum and then a perceived need among employees for goals and values provided by the organization through sense/dream-breaking and dream-building. [44]

  8. Management - Wikipedia

    en.wikipedia.org/wiki/Management

    An organization is more stable if members have the right to express their differences and solve their conflicts within it. While one person can begin an organization, "it is lasting when it is left in the care of many and when many desire to maintain it". A weak manager can follow a strong one, but not another weak one, and maintain authority.

  9. Organization - Wikipedia

    en.wikipedia.org/wiki/Organization

    Such organizations may be able to operate without legal formalities, depending on jurisdiction, including informal clubs or coordinating bodies with a goal in mind which they may express in the form of a manifesto, mission statement, or implicitly through the organization's actions.