Search results
Results From The WOW.Com Content Network
Residual media refers to media that are not new media, but are nonetheless still prevalent in society. The term is offered as an alternative to the term old media . Residual media attempts to act as a corrective to the idea that when media become old, they absolutely become obsolete, or “dead media.”
Community media are any form of media that function in service of or by a community. It is the rise of all kinds of alternative, oppositional, participatory and collaborative media practices that have developed in the journalistic context of ‘community media,’ ‘we media,’ ‘citizens media,’ ‘grassroot journalism’ or any radical alternative to on and offline mainstream ...
According to H. L. Mencken, the phrase mass media was used as early as 1923 in the United States. [8] [9] The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television." [10]
The biggest characteristic of media dependency theory is that it discusses the influence and path of media communication from the interactive perspective of "audience, media and society", to make the theory of "media and all parts of the overall social structure" suitable for theoretical analysis at different levels. Theoretically, the ...
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is ...
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
They are generally contrasted with mass media which are produced by teams of people and broadcast to a general population. [2]: 1–7 In other words, personal media allow individuals, as opposed to corporate entities, to contribute knowledge and opinion to the public. [3]: 684 The term dates from the 1980s. [4]
Bryant and Zillmann defined media effects as "the social, cultural, and psychological impact of communicating via the mass media". [12] Perse stated that media effects researchers study "how to control, enhance, or mitigate the impact of the mass media on individuals and society". [13]