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The affective component of attitudes refers to feelings or emotions linked to an attitude object. Affective responses influence attitudes in a number of ways. For example, many people are afraid or scared of spiders. So this negative affective response is likely to cause someone to have a negative attitude towards spiders. The behavioral ...
The factor of attitude accessibility is important when the accessibility of underlying affective and cognitive components of attitudes are aligned. For instance, when an attitude is assessed in a context where people primarily focus on its cognitive aspects, but the behaviour occurs in a situation where the affective components of the attitude ...
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Moving beyond just negative affective states, researchers wanted to test whether or not negative or positive affective states varied between high and low motivational intensity. To evaluate this theory, Harmon-Jones, Gable and Price created an experiment using appetitive picture priming and the Navon task, which would allow them to measure the ...
[4] [3] Positive affectivity also promotes an open-minded attitude, sociability, and helpfulness. [1] Those having low levels of positive affectivity (and high levels of negative affectivity) are characterized by sadness, lethargy, distress, and un-pleasurable engagement (see negative affectivity). Low levels of positive affect are correlated ...
An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the ...
An example of a particular emotion and its underlying appraisal components can be seen when examining the emotion of anger. If a person appraises a situation as motivationally relevant, motivationally incongruent, and also holds a person other than himself accountable, the individual would most likely experience anger in response to the ...
Some theories of emotion take the stance that emotional expression is more flexible, and that there is a cognitive component to emotion. These theories account for the malleability in emotion by proposing that humans appraise situations and, depending on the result of their appraisal, different emotions and the corresponding expressions of ...