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Among the proponents of authentic leadership, there are many theories regarding why authentic leadership is an effective leadership strategy. Authentic leadership has been shown to promote team members' belief in the team's ability to succeed, known as team potency, [19] which has in turn been shown to improve team performance.
The Three Levels of Leadership model attempts to combine the strengths of older leadership theories (i.e. traits, behavioral/styles, situational, functional) while addressing their limitations and, at the same time, offering a foundation for leaders wanting to apply the philosophies of servant leadership and "authentic leadership". [2]
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
The book—based on interviews between George (a Harvard Business School professor) and over 125 leaders including David Gergen, Starbucks CEO Howard Schultz, and Sir Adrian Cadbury—discusses the qualities and effectiveness of "authentic leadership" and its viability in the business and political worlds.
[citation needed] In August, 2007, Business Week ranked him as one of the top ten thought leaders in business. [ 12 ] [ 13 ] His work On Becoming a Leader , originally published in 1989, lays the foundation that a leader must be authentic, i.e. author of one's own creation; [ 14 ] a combination of experience, self-knowledge, and personal ethics.
The difference leaders make is not always positive in nature. Leaders sometimes focus on fulfilling their own agendas at the expense of others, including their own followers. Leaders who focus on personal gain by employing stringent and manipulative leadership styles often make a difference, but usually do so through negative means. [173]