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Sportsman's Guide is an online retailer of hunting and fishing gear, military surplus, ammunition, and outdoor sporting goods. It is based in South St. Paul, Minnesota, USA. The company was founded by Gary Olen in 1970, and the first Sportsman's Guide catalogue was mailed in 1976.
John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of August 2024, his net worth was estimated at US$9.9 billion. [2] He's also owner of White River Marine Group, Top of the Rock, Big Cedar Lodge, and Cabela's.
In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris. [74] Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero. [75] The company also paid 100% of the cost of 10 homes. [76]
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The mail-order division was started quite modestly later in 1977, with a small offering of ‘hand-made’ 8mm Japanese pistol ammunition and 25 Remington rifle ammunition. In 1980, Midway received the first shipment of what was to be a total production run of 500,000 rounds of 8mm Nambu brass, produced by B.E.L.L. Labs of Chicago. [ 2 ]
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In 2023, Bass Pro Shops and Cabela’s started the Proud Veteran Outfitter Vest Program and provided Veteran Outfitters (those who work at Bass Pro Shops and Cabela’s) with vests they can wear to work that include their name, military branch and rank, and the U.S. flag. [50] The vests were presented during a ceremony that recognized each Veteran.