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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research. A Festschrift , "The future of excellence in public relations and communication management: challenges for the next generation" was published to mark his retirement in 2005 [ 4 ]
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Opposed to the normative nature of the excellence theory, the contingency approach posits that "true" excellence should instead facilitate public relations to pick the most appropriate strategies which best meet the current need of the organization and its publics at any given point in time, and that antecedent, mediating, and moderating ...
Ferguson investigated 171 public relations research abstracts published in Public Relation Review from 1975 to 1984. Ferguson identified social responsibility and ethics; social issues and issue management; and public relationships as important concepts.
The concept of dialogue has its roots in various disciplines such as philosophy, rhetoric, psychology, and relational communication. [2] Philosophers and rhetoricians have long perceived dialogue as one of the most ethical forms of communication and as one of the central means of separating truth from falsehood.
Canadian Public Relations Society; European Confederation of Public Relations; Public relations of the Church of Jesus Christ of Latter-day Saints; Conflict-of-interest editing on Wikipedia; Content marketing; Contingency theory of accommodation; Corporate anniversary; Corporate social media; James Alexander Cowan
Pages in category "Public relations theorists" The following 13 pages are in this category, out of 13 total. This list may not reflect recent changes. B.