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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The concept of dialogue has its roots in various disciplines such as philosophy, rhetoric, psychology, and relational communication. [2] Philosophers and rhetoricians have long perceived dialogue as one of the most ethical forms of communication and as one of the central means of separating truth from falsehood.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it ...
He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research. A Festschrift , "The future of excellence in public relations and communication management: challenges for the next generation" was published to mark his retirement in 2005 [ 4 ]
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Pages in category "Public relations theorists" The following 13 pages are in this category, out of 13 total. This list may not reflect recent changes. B.
He was sentenced to four years in prison and was released in 2021. According to a New York Times article which sought to debunk the main Pizzagate theories, the shooting “did not put the theory ...