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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Under the different types of cooperatives in India, the credit cooperative is a powerful system in India, which encompasses the organization of the rural credit cooperative. In the villages of India the other types of cooperatives found are societies of farmer service and multipurpose society for large-scale agriculture. [22]
e-Choupal is an initiative of ITC Limited, a unique web-based page, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries. [1]
Gramin Agriculture Markets also GrAM is a village level markets in India. There are 22,000 such rural agricultural markets, Which help farmers in selling their produce locally. These local markets, GrAMs, will be linked with the electronic farmer marketplace, eNAMs to sell their produce nationally. [1] [2]
It is an apex organisation under the Ministry of Micro, Small and Medium Enterprises, with regard to khadi and village industries within India, which seeks to - "plan, promote, facilitate, organise and assist in the establishment and development of khadi and village industries in the rural areas in coordination with other agencies engaged in ...
Haat Bazaar (Bengali: হাটবাজার) is an open-air market [1] that serves as a trading venue for local people in rural areas and towns mainly in Bangladesh, Bhutan, Nepal and India. [2] Haat bazaars are conducted on a regular basis, usually once, twice or thrice a week, and in some places once every fortnight.
Phase I from June 2004 – June 2007 cost £16.49 million (Rs114.9 crore) and covered 822 villages. Phase 2, July 2007 – July 2012, will cover 2,901 villages at a cost of £45 million (Rs357 crore). The MPRLP is one of three major programmes in DFID's rural livelihoods portfolio in India. [3]
Santosh Mehrotra of The Hindu wrote: "Through anecdotes, research and ground work, a BJP MP suggests ways to tackle agricultural distress and the way forward". [5]Panchanan Chattopadhyay of Assam University wrote: "A Rural Manifesto, is really a ‘grand narrative’ of India’s rural society to be reformed or to be revolutionised.