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Because rural markets are in high demand, a range of different businesses are looking to them for growth support. A marketing mix framework focuses on delivering the right product, at the right price, using the right promotion strategy, choosing an appropriate distribution channel, and fostering long-term relationships with customers.
Download as PDF; Printable version; In other projects ... Pages in category "Agricultural marketing in India" The following 29 pages are in this category, out of 29 ...
Foundation stone of an APMC laid down in 1965 by K. S. Puttaswamy, erstwhile Minister of Mysore State. An Agricultural Produce Market Committee (APMC) is a marketing board established by state governments in India to ensure farmers are safeguarded from exploitation by large retailers, as well as ensuring the farm to retail price spread does not reach excessively high levels.
Gramin Agriculture Markets also GrAM is a village level markets in India. There are 22,000 such rural agricultural markets, Which help farmers in selling their produce locally. These local markets, GrAMs, will be linked with the electronic farmer marketplace, eNAMs to sell their produce nationally. [1] [2]
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
The agriculture industry is crucial as it solved the subsistence of the 2/3 of the population in the field study at Ambedkar Negar district, in which, the labor force of India accounts for 52%, and this sector made the contribution of 15.7% of the Gross domestic product between 2008 and 2009. [12]
Worldwide employment In agriculture, forestry and fishing in 2021. India has one of the highest number of people employed in these sectors. As per the 2014 FAO world agriculture statistics India is the world's largest producer of many fresh fruits like banana, mango, guava, papaya, lemon and vegetables like chickpea, okra and milk, major spices like chili pepper, ginger, fibrous crops such as ...