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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
After Ewing parted ways with adidas, his first shoe endorser, he and his agent David Falk sought to create their own brand. [1] The brand was founded in 1988 with shoe executive of Roberto Muller of Phoenix Integrated, then was sublicensed to Next Sports for them to distribute in 1991. [2]
Lakai Limited Footwear is an American footwear company based in Torrance, California, that creates shoes designed for and inspired by skateboarding. Lakai was founded in 1999 by the professional skateboarders Mike Carroll and Rick Howard, who co-founded Girl Skateboards .
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Steven Madden, Ltd. is a publicly traded company that designs and markets shoes and fashion accessories. Based in Long Island City, New York, the company's brands include Dolce Vita, Betsey Johnson, Blondo, Greats, BB Dakota and Mad Love. Steve Madden is also a licensee of various brands, including Anne Klein and Superga. [2]
The Rockport "World Tour" model, the company's signature walking shoe from the late 1990s until 2015. Rockport is credited with popularizing walking as a healthy alternative to running. It invested heavily in design and spent lavishly on marketing to create a strong brand name and carve out a market niche.
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