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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Obtaining a certificate is voluntary in some fields, but in others, certification from a government-accredited agency may be legally required to perform certain jobs or tasks. Organizations in the United States involved in setting standards for certification include the American National Standards Institute (ANSI) and the Institute for ...
A creative director's range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director [citation needed]. A creative drector's job is to initiate the creative concept of a project and drive the direction of the project.
In the agency environment, advertising managers are often known as account managers and their role involves working closely with client firms. [155] In a marketing department, the advertising manager's position can include supervising employees, acting as a liaison between multiple agencies working on a project, or creating and implementing ...
Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development . Churchill mentioned that the antecedents of sales performance are based on the meta-analysis for the period 1918- 1982 (76 years of previous research work). [ 1 ]
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.Such products, which are often informally called promo products, swag [1] (), or freebies (count nouns), are used in marketing and sales.