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Spanx, LLC is a United States shapewear company, founded by Sara Blakely in Atlanta, Georgia in 2000. [3] The company offers innerwear and outerwear, including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, and hosiery. [4]
The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a ...
With an aesthetic indebted to its California origins, it sells clothes made in the U.S.A. and (usually) cut and sewn in Los Angeles through its online store, with updates to reflect its seasonal ...
The collected latex, "field latex", is transferred into coagulation tanks for the preparation of dry rubber or transferred into air-tight containers with sieving for ammoniation. Ammoniation, invented by patent lawyer and vice-president of the United States Rubber Company Ernest Hopkinson around 1920, preserves the latex in a colloidal state ...
Hourglass Angel sells corsets with hook-and-eye enclosures and steel stays, or boning.It also offers waist cinchers made of latex. he company also offers products that are less intense than corsets: exercise leggings that purport to battle cellulite, "butt-lifting" jeans and "slimming" support tank tops for men.
By the 1970s the company had its own stores and was manufacturing not only raincoats but also other types of clothes and accessories. At the time two-thirds of all raincoats sold in the United States were London Fog. [3] London Fog expanded internationally during the 1990s selling in places like the United Kingdom (Great Britain) and China.