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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio.It owns Bath & Body Works, posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
The goal for Intimate Beauty Corporation was to manage and develop the bath, fragrance and cosmetic products for Victoria's Secret. [121] By 2006, the Victoria's Secret Beauty division had reported sales of nearly US$1 billion. [122] The company sought to expand its beauty and accessories stores at airports around the world in the early 2010s ...
Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement. [8] Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret. [9]
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According to Secret, its new Whole Body deodorant — an aluminum-free product available as a stick, cream or spray, which comes scented or unscented — is "recommended by four out of five ...
Victoria's Secret models may have great bodies, but even they don't meet industry standards when it comes to what bodies are supposed to look like. ... that swapping in body parts isn't always to ...