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Since September 1, 2020, it is the sole award to be missing from the Creator Awards FAQ. [26] However, it continued to be granted at YouTube's discretion after this date. PewDiePie gave the nickname of Ruby Creator Award to this award, as he received a ruby-colored award in the shape of his channel's logo.
In February 2023, YouTube Music launched Radio Builder, a free and from anywhere accessible web service for both paying subscribers and free users with iOS or Android devices. It allows users to create a custom radio station, selecting up to 30 artists with an option to hear only their songs or from comparable musicians. [20] [21] [22]
These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ...
In November 2013, YouTube launched its first YT Music Awards presentation. Announcing its nominations in the previous month, the award show aimed to create traffic through its social media voting format. [26] The event was streamed onto the Spotlight channel, and has earned over 4.5 million views as of September 2014. [27]
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.
In October 2015, after initially offering "Music Key"—a subscription bundling Play Music All Access with ad-free viewing of music content on YouTube, [51] [52] Google launched YouTube Red— which extended ad-free access to all videos on the platform, and added premium original video content in an effort to compete with services such as ...
The winners of the 2015 edition of the award show were announced on March 2, 2015. Fifty winners were chosen based on the "growth in views, subscribers, and engagement over the last six months." [8] With that YouTube personally gives out plaque/button for milestones reached on subscriber counts. These can be reached through the videos.
When YouTube Music launched its Premium service — then called YouTube Key, if memory serves — back in 2014, people wondered why anyone would pay for what they can get for free, albeit with ...