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Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams. [2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share. [3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube.
Hip hop producer and rapper RZA in a music studio with two collaborators. Pictured in the foreground is a synthesizer keyboard and a number of vinyl records; both of these items are key tools that producers and DJs use to create hip hop beats. Hip hop production is the creation of hip hop music in a recording studio.
Originally launched as Rap Genius, with a focus on hip-hop music, the company attracted the attention and support of celebrities, and venture capital enabling further growth. [1] The site expanded in 2014 to cover other forms of media, such as pop , literature, and R&B , and added an annotation-embedded platform.
Rap is a primary ingredient of hip-hop music, and so commonly associated with the genre that it is sometimes called "rap music". Precursors to modern rap music include the West African griot tradition, [ 7 ] certain vocal styles of blues [ 8 ] and jazz , [ 9 ] an African-American insult game called playing the dozens (see Battle rap and Diss ...
Cloud rap is a subgenre of hip hop music that has several sonic characteristics of trap music with a hazy, dreamlike and relaxed production style. [ 3 ] [ 4 ] Rapper Lil B and producer Clams Casino were early pioneers of the style.
The music developed as part of the broader hip-hop culture; while often used to refer solely to rapping and rap music, "hip-hop" more properly denotes the practice(s) of the entire subculture. [ 10 ] [ 11 ] The term hip-hop music is sometimes used synonymously with the term rap music , [ 9 ] [ 12 ] though rapping may not be the focus of hip-hop ...