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BIO News: It is a visualisation tool for News broadcasters that gives the performance of News channel, News Stories, News Anchors and Other Personalities at a click of a button. [ 20 ] BIO Advision: It is a visualisation tool for Advertisers and Media Agencies which helps brands understand their performance vis-à-vis other brands.
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...
It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources. The statistical development of the system was led by professor Richard Webber in association with Experian in the 1980s, and it has been regularly refreshed and reclassified since then, each based on ...
YouTube has become an important "visual journalism" platform, both for conventionally produced content from established news organizations and for citizen eyewitness contributions. Certain independent or alternative news organizations have established YouTube channels that reach a wider audience than traditional broadcast television.
The American Community Survey (ACS) is an annual demographics survey program conducted by the United States Census Bureau.It regularly gathers information previously contained only in the long form of the decennial census, including ancestry, US citizenship status, educational attainment, income, language proficiency, migration, disability, employment, and housing characteristics.