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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
Tesco is the largest supermarket chain in the United Kingdom.. As of November 2024, there are 17 supermarket chains currently operating in the United Kingdom. The food retail market has been dominated by the 'big four' supermarkets – Tesco, Sainsbury's, Asda and Morrisons – who made up over three quarters of sector market share in 2010.
Knickerbockers, or knickers in the United States (US), are a form of baggy-kneed breeches, particularly popular in the early 20th-century United States. Golfers' plus twos and plus fours are similar. Until after World War I, in many English-speaking countries, boys customarily wore short pants in
The "rise" of a bottom garment is measured by the distance between the crotch and the waistline or top of the garment and is usually around 12 inches (30 cm) on regular pants. The average rise of a low-rise garment is roughly 8 inches (20 cm) with some as little as 3 to 4 inches (7.6 to 10.2 cm).
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