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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
An unassembled IKEA flat-pack stool. Ready-to-assemble furniture (RTA), also known as knock-down furniture (KD), flat-pack furniture, or kit furniture, is a form of furniture that requires customer assembly. The separate components are packed for sale in cartons which also contain assembly instructions and sometimes hardware.
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.
For example, photographs in the China edition may depict a smaller kitchen than the US edition. [7] Most of the catalogue was produced by IKEA Communications AB in Älmhult, Sweden, the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe (8,000 square meters in size). [1]
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The ruins appeared to come with detailed assembly instructions and are being called an "ancient IKEA building". The structure was a temple-like building discovered at Torre Satriano, near the southern city of Potenza, in Basilicata.
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