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A defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link. While there is no universally agreed-upon definition of clickbait, Merriam-Webster defines clickbait as "something designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest."
Facebook's Vice President of News Feed says the social media giant defines clickbait "as headlines that withhold significant amounts of information and mislead the user". Because it is difficult to determine what content exactly is fake news, the website uses a data set to calculate the likelihood of a headline being clickbait. [20]
Clickbait is a drama television miniseries, created by Tony Ayres and Christian White. Ayres serves as showrunner, while Brad Anderson , Emma Freeman , Ben Young, and Cherie Nowlan are directors. It was released on Netflix on August 25, 2021.
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