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  2. List of English words of Hindi or Urdu origin - Wikipedia

    en.wikipedia.org/wiki/List_of_English_words_of...

    from Hindi and Urdu: An acknowledged leader in a field, from the Mughal rulers of India like Akbar and Shah Jahan, the builder of the Taj Mahal. Maharaja from Hindi and Sanskrit: A great king. Mantra from Hindi and Sanskrit: a word or phrase used in meditation. Masala from Urdu, to refer to flavoured spices of Indian origin.

  3. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  4. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred.

  5. Wishful thinking - Wikipedia

    en.wikipedia.org/wiki/Wishful_thinking

    Wishful seeing can be attributed to the same mechanisms as wishful thinking because it involves the processing of situational cues, including visual cues. However, with preconscious processing of visual cues and their associations with desirable outcomes, interpretation bias and response bias are not plausible since they occur in conscious ...

  6. Stereotypes in consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Stereotypes_in_Consumer...

    For example, by knowing that one’s consumption partner is male, an individual may assume that he enjoys Star Wars, beer, car magazines, and sporting events. Armed with this knowledge, a consumer can convey a considerate and friendly image by tailoring his or her product choices to serve the preferences of the consumption partner.

  7. Hindustani vocabulary - Wikipedia

    en.wikipedia.org/wiki/Hindustani_vocabulary

    Hindustani, also known as Hindi-Urdu, like all Indo-Aryan languages, has a core base of Sanskrit-derived vocabulary, which it gained through Prakrit. [1] As such the standardized registers of the Hindustani language (Hindi-Urdu) share a common vocabulary, especially on the colloquial level. [2]

  8. Urdu Dictionary Board - Wikipedia

    en.wikipedia.org/wiki/Urdu_Dictionary_Board

    In 1977, the Board published the first edition of Urdu Lughat, a 22-volume comprehensive dictionary of the Urdu language. [2] The dictionary had 20,000 pages, including 220,000 words. [3] In 2009, Pakistani feminist poet Fahmida Riaz was appointed as the Chief Editor of the Board. [4] In 2010, the Board published one last edition Urdu Lughat. [3]

  9. List of words having different meanings in American and ...

    en.wikipedia.org/wiki/List_of_words_having...

    eager or intent on, example: he is keen to get to work on time. desirable or just right, example: "peachy keen" – "That's a pretty keen outfit you're wearing." (slang going out of common usage) keeper a curator or a goalkeeper: one that keeps (as a gamekeeper or a warden) a type of play in American football ("Quarterback keeper")