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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
A broadcast channel is a channel that provides a broadcasting service, i.e. that sends data addressed to all users in the network. Cellular network examples are the paging service as well as the Multimedia Broadcast Multicast Service. A multicast channel is a channel where data is addressed to a group of subscribing users. LTE examples are the ...
[9] [15] The process of encoding translates the message into a signal that can be conveyed using a channel. The channel is the sensory route on which the signal travels. For example, expressing one's thoughts in a speech encodes them as sounds, which are transmitted using air as a channel. Decoding is the reverse process of encoding: it happens ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...
Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or PayPal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or the third screen (counting only TV and PC).
Many different types of transmission media are used as communications channel. In many cases, communication is in the form of electromagnetic waves. With guided transmission media, the waves are guided along a physical path; examples of guided media include phone lines, twisted pair cables, coaxial cables, and optical fibers.
A television channel, or TV channel, is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America , channel 2 refers to the terrestrial or cable band of 54 to 60 MHz , with carrier frequencies of 55.25 MHz for NTSC analog video ( VSB ) and 59.75 MHz for analog ...