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Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. [32] Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also ...
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. [2]
In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery after two years of construction. The purpose-built facility remains in Bundaberg and allows for increase production and is equipped for future expansion. [8] The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame. [9]
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On 6 April 2018, Prince Charles visited Bundaberg Rum Distillery [66] He stated, “I'm thrilled that this Distillery's proving to be the one that produces some of the most famous and special of all rums around the world." [66] In 2018, the Australian Bureau of Statistics estimated the population of Bundaberg's significant urban area was 70,921 ...
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In the early evening of 21 November 1936 the Bundaberg Rum Distillery was struck by lightning. The resulting explosion caused a raging inferno within minutes, as the contents of the rum vats fed the flames. There were 63 vats of rum and spirits each containing 10,000 gallons. [1]
The 2008 ANZAC test, also known as the Centenary Test as it commemorated the 100th anniversary of the first test match between the two countries, was a rugby league test match played between Australia and New Zealand at the Sydney Cricket Ground on 9 May 2008. [1]