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Event planner Wedding at a vineyard. Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...
[2] [3] Before the introduction of professional wedding planners, which became a recognized job in the 1990s, most of the work usually fell to the bride's mother or sister. [4] Planners are also popular with couples planning a destination wedding, where the documentation and paperwork can be complicated. Any country where a wedding is held ...
The view of decoration as a 'lesser art' was formally challenged in the 1970s by writers and art historians like Amy Goldin [2] and Anne Swartz. [3] The argument for a singular narrative in art had lost traction by the close of the 20th century through post-modernist irony and increasing curatorial interest in street art and in ethnic ...
The letter of introduction, along with the visiting card, was an important part of polite social interaction in the 18th and 19th centuries. It remains important in formal situations, such as an ambassador presenting his or her credentials (a letter of credence ), and in certain business circles.
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In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales.
Cake decorating is the art of decorating a cake for special occasions such as birthdays, weddings, baby showers, national or religious holidays, or as a promotional item. It is a form of sugar art that uses materials such as icing, fondant, and other edible decorations. An artisan may use simple or elaborate three-dimensional shapes as a part ...